instagram giveaway tips

by Dr. Alex Rinehart, DC, MS, CNS on October 19, 2021

How To Do a Giveaway On Instagram Choose the prize for your giveaway. Determine the entry-criteria for your contest. Decide on a goal for your Instagram contest. In your contest post, you can communicate your contest or giveaway with text in the image or graphic. This way, it won t be dismissed as just another photo when people are scrolling through their Instagram feed. Choose an image that s related to the theme content of the campaign. Launch Your Instagram Contest In your giveaway post, you can impart your challenge or giveaway with content in the picture or graphics. This way, it will be clearly noticeable when users are going through their Instagram feed. Choose an image that s related to the theme content of the campaign. Creating Your Instagram Giveaway in 6 Easy Steps. Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result. As you re working through the process of creating your first giveaway, make sure to tie each decision back to your business goals. 1. If you imagine the following quote is a part of one of my blog posts or a page on my website, the final result from Tweet This might look something like Consistency is one of the key strategies to rocking your social media strategy via 500socialmedia Tweet This , where Tweet This is a clickable link that opens up the user s Twitter account, pre-populates the status update box with my chosen quote, and is ready for them to share with all of their followers instantly. Notice how I included my username to add an element of attribution, which might also gain me some new custom. Another strategy for Tweet This involves using it on the Confirmation page that loads after a purchase on your website has taken place, as an opportunity to encourage someone who has just purchased to share their excitement about the transaction, e.g. I just bought a copy of 500 Social Media Marketing Tips – I ll be a pro in no time! socialmediamarketing product link . The people in the room were Slowlane success stories. They used time to accelerate wealth, and what it got them was old age. I don t say that to be mean-spirited to older generations, but to cast light on the point Compound interest 401 k s, mutual funds, the stock market cannot accelerate wealth fast. YouTube Video Optimization Strategies But in today s free market there are plenty of factories, plenty of brands, and way too many choices. With just a little effort and a little savings we can get almost anything we want. You can find a TV set in every house in this country. People throw away their broken microwave ovens instead of having them repaired. When writing copy, speak to your ideal prospect don t try to be everything to everyone. Tell your perfect customers what makes you unique and why investing time in and clicking your ad is worth their time. Craft a headline that addresses the you to make the person reading feel like you re speaking directly to them. Create at least four versions of each ad per campaign so you can experiment with different images both promotional and more natural lifestyle in focus , calls to action and copy so that you can clearly understand which ones are performing the best. Test a variety of ad types lead ads product ads carousel, video, etc. in a variety of placements News Feed, mobile, and sidebar to see how the results vary. News Feed and mobile ads should as much as possible blend naturally into the ordinary stream of Facebook content, while for the smaller sidebar ads in particular, subtle call to actions and images with human faces or simple color combinations, seem to work best. Test a variety of target groups, based on criteria such as age, gender, Pages liked, interests, location, etc. Be sure, too, to utilize Audience Insights to gain a deeper understanding of the people you should target, based on Facebook usage, purchase activity, lifestyle, household size, etc. . If your advertising budget is small, hyper-target your audience – around 100,000 people is a decent sample. To target specific individuals and those most likely to be interested in your offering, get savvy with advanced targeting options such as lookalike audiences, custom audiences, partner audiences, re-targeting, website custom audiences, and conversion pixels, in order to get the most bang for your buck look out for these terms during the ad setup process and use the ? button next to each for a fuller explanation. Use a structured naming convention for your ad campaigns, ad names, and ad sets to make identifying and tracking them easy. With campaigns, for example, I like the format Business Client Name – Page Name – Item Promoted – Objective . The Business Client Name qualifier may or may not be necessary, depending on your circumstances. When budgeting and bidding, don t sweat too much over terms like cost CPC, CTR, CPM, etc. Instead, focus on your business cost per desired action, e.g. clicking a link and signing up to your email newsletter. This method will allow you to calculate your return on investment, i.e. how many conversions you drove per dollar spent, much more easily. Want to gauge early on if your ad is hitting the nail on the head? Look for its Relevance Score in your ad reporting – a rating of 1-10 based on how your audience is responding to your ad through likes, clicks, comments, etc. It appears after the ad has received at least 500 impressions. One simple strategy is to keep your budget low, tweaking your ad until you achieve a relevance score of 8 10 or higher. At this point, you can think about promoting the ad more heavily, but always keep an eye on the ad in case the score which update sin real time starts dipping.

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